HighBrid

High ropes in Bridlington – creating a bold, versatile brand identity for a new adventure attraction.

The high ropes in Bridlington project required a full leisure branding package, from naming and identity design to a website and launch marketing plan.

The brand needed to appeal to a wide audience – pre-teens, families, corporate groups, and stag and hen parties – while working seamlessly across signage, digital platforms, and promotional materials.

A major challenge was marketing the facility before its completion, meaning there was no photography available for the launch campaign. To solve this, we designed a bold identity that visually communicated the high ropes experience without relying on real imagery. The silhouette-style graphics effectively conveyed the thrill of the activity, ensuring a strong visual impact pre-launch while allowing for an easy transition to real photography once the site was ready.

The name referenced the physical location without being overly localised, positioning it competitively against other national high ropes attractions.

The branding was designed for versatility, ensuring clarity and excitement across multiple touchpoints, from digital advertising to on-site signage.

  • highBrid logo design
  • Initial campaign identity: Active Sillhouettes
    Master logo and primary colour palette. Introducing yellow as an accent colour to complement ERYC branding.
  • highbrid website design
  • By developing the active silhouette creative we can introduce a sense of movement into the design which helps build an engaging, lively and active identity without the availability of imagery or video.
  • highbrid website layout a
  • highbrid website layout b
  • The active sillhoutte creative can be used to substitute photography and video across the site.
  • However, once photography and video become available the original graphics can be easily updated, yet still remain true to the campaign identity.
  • HighBrid Signage - burma bridge
  • HighBrid Signage - hanging pyramids
  • highbrid social posts
  • The branding can be applied to sign posting around the course.
  • Using the campaign identity to create engaging social media activity.
  • highbrid hoarding
  • The active silhouette creative lends itself to the hoardings around the construction site, building brand awareness and a sense of anticipation.
ClientEast Riding of Yorkshire Council
Appointed byForgaard Agency
RollCollaborated with Forgaard Marketing Agency as their design studio
ServicesBrand creation, branding, website design

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