HighBrid

Do you dare?

High ropes in Bridlington – creating a bold, versatile brand identity for a new adventure attraction.

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Taking design to new heights

The High Ropes in Bridlington project required a complete leisure branding package, from naming and identity design to a website and launch marketing plan. The brand needed to appeal to a wide audience – pre-teens, families, corporate groups, and stag and hen parties – while working seamlessly across signage, digital platforms and promotional materials.

A key challenge was promoting the attraction before it was built, with no photography available for launch. To solve this, we created a bold visual identity that captured the excitement of the high ropes experience through silhouette-style graphics. This approach delivered strong visual impact and flexibility – engaging audiences pre-launch while allowing an effortless transition to real photography once the site opened.

Designed for adventure

The name referenced the physical location without being overly localised, positioning the attraction competitively alongside other national high ropes venues. The branding was built for versatility, ensuring clarity and excitement across every touchpoint – from digital advertising and social media to on-site signage and printed collateral.

The result is a confident, energetic identity that conveys fun, challenge and inclusivity – helping High Ropes in Bridlington stand tall in the UK’s growing outdoor leisure market.

  • highBrid logo design
  • Initial campaign identity: Active Sillhouettes
    Master logo and primary colour palette. Introducing yellow as an accent colour to complement ERYC branding.
  • highbrid website design
  • By developing the active silhouette creative we can introduce a sense of movement into the design which helps build an engaging, lively and active identity without the availability of imagery or video.
  • highbrid website layout a
  • highbrid website layout b
  • The active sillhoutte creative can be used to substitute photography and video across the site.
  • However, once photography and video become available the original graphics can be easily updated, yet still remain true to the campaign identity.
  • HighBrid Signage - burma bridge
  • HighBrid Signage - hanging pyramids
  • highbrid social posts
  • The branding can be applied to sign posting around the course.
  • Using the campaign identity to create engaging social media activity.
  • highbrid hoarding
  • The active silhouette creative lends itself to the hoardings around the construction site, building brand awareness and a sense of anticipation.

About the project

Details

Client

East Riding of Yorkshire Council

Appointed by

Forgaard Agency

Roll

Collaborated with Forgaard Marketing Agency as their design studio

Services

Brand creation, branding, website design

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