Extraordinary Isle
Visit Isle of Mann
Extraordinary Isle was a destination branding project designed to fit under the Isle of Man’s existing tourism brand, Extraordinary Story.
Designed to inspire
The challenge was to create an Extraordinary Isle campaign identity, marketing plan, campaign advert mock-up, and ideas for a coffee table book that would visually and thematically capture the island’s unique character.
The brand identity used a Gaelic/Celtic-inspired typeface to maintain the Manx connection while ensuring strong editorial presence. The typography balanced tradition with modernity, making it effective across both digital and print media. A colour palette drawn from the island’s sea, sky and landscape created a cohesive visual system that felt authentic yet striking.
Crafted with character
Sub-brands highlighted distinct aspects of Manx identity, allowing the campaign to showcase the island’s most extraordinary features while maintaining a unified design language. This versatility ensured consistency across advertising, editorial and digital formats. A key part of the pitch was the coffee table book mock-up, designed to show how the brand could extend into premium print, with creative use of typography and imagery giving the pages a strong sense of place.
Although we didn’t win the tender, the project demonstrated a clear, confident vision for how Extraordinary Isle could complement existing tourism work while introducing fresh, compelling design elements to elevate the Isle of Man’s brand presence.
Please note: All design work is conceptual only.
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About the project |
Details |
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Client |
Visit Isle of Mann |
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Appointed by |
Forgaard Agency |
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Roll |
Collaborated with Forgaard Marketing Agency as their design studio |
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Services |
Brand creation, campaign branding, book design |
