Hartley
A strategic and design-led Hartley rebrand to reflect growth, build trust, and position the business as a standout property partner in a competitive sector.
The Hartley rebrand was driven by evolution. Hartley Property Partners had grown quickly, with its service offer and audience shifting significantly since launch. But the existing branding hadn’t kept pace. The business needed a more sophisticated, design-led identity that could match its ambition, reflect its values and help it stand out in a highly competitive market.
Before any design work began, we carried out in-depth research – looking at competitors, client expectations and stakeholder insight to understand exactly what differentiated Hartley. The findings revealed a clear focus on service, trust and professional reputation – qualities that needed to be made visible in the new brand.
Visually, the identity strikes a careful balance between simplicity and distinction. The logo mark incorporates the ‘H’ from Hartley with a subtle reference to property, avoiding clichés and delivering a confident, modern aesthetic. The refined colour palette was selected to signal quality and professionalism, while still feeling contemporary and accessible.
The strapline “Maintaining Your Reputation” became a key piece of messaging – a nod to Hartley’s commitment to its clients, and a clear reflection of what they value most. It positions the business as a partner, not just a provider.
The new brand rolled out across all customer touchpoints, from vehicle livery to uniforms, signage and documentation. The result is a cohesive, flexible identity that’s immediately recognisable and reflects the high standards Hartley delivers every day.
| Client | Hartley Group |
| Appointed by | Forgaard Agency |
| Roll | Collaborated with Forgaard Marketing Agency as their design studio |
| Services | Brand creation, branding |
