Hay Chocolate
Hay Chocolate rebrand – transforming the brand identity to stand out on crowded shelves and appeal to premium gift shoppers.
The Hay Chocolate rebrand aimed to elevate the brand’s presence in the competitive gift confectionery sector by rethinking its identity and messaging. The goal was to demonstrate how branding could shift buyer perception and create a unique visual presence on crowded store shelves. The project took insights from Lucy, the owner, and combined them with video by Sam Pearson of Scafell Media to explore a fresh approach to branding and marketing.
Our research into the gifting market revealed key trends in the premium sector, especially during the cost-of-living crisis, which became a strong foundation for our creative exploration.
Hay Chocolate’s focus on bonbons, each decorated to express unique flavours and inspirations, provided the perfect basis for the visual identity. We incorporated circles and spots throughout the branding, packaging, and copy to mirror the product’s decorative nature.
The branding palette included a rich, feminine main colour complemented by flavour-specific shades, with die-cut windows that allowed the product to shine. This packaging approach positioned Hay Chocolate as a premium, personal gift option.
While the logo remained unchanged, the new strapline “Find their sweet spot” tied the concept together and worked as a standalone campaign across multiple media platforms.
The result was a compelling rebrand that stood out on shelves, preserved the artisanal character of Hay Chocolate, and emphasized its unique selling points – ultimately enhancing visibility and consumer perception.
Please note: the packaging, branding and designs are concepts only.
| Client | Hay Chocolate |
| Appointed by | Forgaard Agency |
| Roll | Collaborated with Forgaard Marketing Agency as their design studio |
| Services | Brand creation, branding, campaigns |
