Phantom Screens
Complete your home with an extraordinary accessory
Our WordPress website design enabled Phantom to re-brand and reposition their retractable screens as a premium product within the home automation sector.
Designing desire
Working closely with the Phantom marketing team, we developed a new visual language and tone of voice for the brand. Photography played a central role, helping to sell a lifestyle rather than just a product – shifting the perception of retractable screens from something I need to something I want.
To deliver the flexibility and insight the client required, we recommended a custom WordPress design to take advantage of its powerful SEO and analytical tools. After mapping the customer journey, we designed and developed our own bespoke WordPress theme – giving us full control of the brand experience and ensuring visual and functional consistency across every page.
Delivering results
Despite launching during the first lockdown of 2020, the new website achieved a tenfold increase in enquiries within the first two months, with a marked improvement in lead quality. The refreshed design and branding have since been extended across all supporting marketing materials, reinforcing Phantom’s premium positioning and establishing a seamless, design-led customer experience.
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About the project |
Details |
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Client |
Phantom Screens |
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Appointed by |
REH Companies |
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Roll |
Collaborated with their in-house marketing team to provide a design service |
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Services |
Brand creation, campaign creative, photographic art direction, UX design, project management |
