Pure Fitness
Make it happen
A scalable brand for Pure Fitness, introducing a structured hierarchy with distinct sub-brands for fitness, training, bootcamp, and nutrition. The new website, optimised for SEO, improved visibility and engagement, positioning Pure for expansion into merchandise and lifestyle products.
Built for flexibility
Pure Fitness needed to evolve from a brand for serious fitness enthusiasts into one that appealed to a broader audience. The new identity had to encompass fitness, training, bootcamps, and nutrition – while being flexible enough to extend into lifestyle and merchandise. A new website was central to this evolution, designed to improve visibility, optimise keyphrases, and deliver a more engaging user experience.
To achieve cohesion across the brand, we developed a clear hierarchy with Pure as the master brand and sub-brands for each discipline. A custom icon system and colour palette differentiated these areas, giving each its own presence while maintaining a strong visual connection.
Designed to perform
The visual identity balances energy and professionalism, combining bold typography with a clean, structured layout. Each sub-brand colour adds character without compromising clarity or unity. This scalable design system ensures the brand can grow organically, from digital channels to merchandise and apparel.
The new website launch significantly improved performance and engagement, backed by ongoing SEO monitoring. With a confident, design-led brand in place, Pure is now well-positioned to expand beyond fitness into a broader lifestyle offering.
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About the project |
Details |
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Client |
Pure Fitness |
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Services |
Brand creation, branding, website design, SEO |
