PVS

Control your home in ways you never thought possible

Providers of home automation and audio visual (AV) solutions, PVS were looking for a branding agency to help take their business to the next level.

Fine tuning the brand

PVS commissioned us to create a brand that reflected the quality of their installations and high-end equipment, while also allowing for a system of sub-brands under the main PVS identity. We began by presenting four distinct design directions, each shown in context across stationery and marketing materials – an approach that helps clients visualise how a logo works in the real world rather than in isolation.

Two concepts were chosen for further development. The first drew inspiration from the end of a fibre optic cable – the one connection type common to all PVS services, from home automation to audio and network systems. The second used the AV motif to suggest a flowing wave of data or sound.

Bringing clarity to every channel

Through iteration and discussion, it became clear that simplicity carried the greatest strength. The fibre optic concept was refined and distilled into the final mark, balancing precision and elegance to represent PVS’s expertise and modern approach.

The resulting identity is clean, contemporary, and scalable across applications – from print to digital to vehicle livery – uniting all sub-brands under one cohesive visual system.