Smith Eliot

Wealth management

Wealth management consultants required a company re-brand to effectively target a younger audience leading with a new brochure design.

Money talks

Smith Eliot were looking for a new brochure design that would appeal to a younger audience. As wealth management consultants, their typical customer base is over 65 but they wanted to appeal to a younger demographic.

We suggested that not only should they look at a redesign but also introduce a more conversational tone within the copy writing. Information should be kept to a minimum with only the salient points taking priority. Adopting a headline focused structure would allow readers to easily scan information in the way they have become accustomed to online.

A fresh look, without losing the trust

Using newly commissioned photography we focused more on the people in the business rather than its heritage. We used softer shapes to develop a more approachable feel, with a thinner, rounded contemporary typeface for headlines. The Smith Eliot colour palette remained, as did their logo, to retain the company’s brand identity.

The design was applied to a 20 page brochure, six page folder with inserts, newsletter template and a new set of stationery.