The Smarter Choice Consultancy
Experts in behaviour change
The Smarter Choice Consultancy needed branding and a website to stand out from corporate competitors while maintaining credibility.
A brand strategy that stood apart
The Smarter Choice Consultancy supports local authorities and public-sector organisations with transport funding bids, project delivery and evaluation. In a market dominated by safe, corporate identities, TSCC wanted a brand and website that felt more human, more creative and more memorable – without sacrificing credibility.
Our strategic challenge was to define a visual direction that clearly differentiated TSCC from competitors while still feeling appropriate within a highly professional and policy-driven sector.
Creative direction with clarity and character
We developed a distinctive brand system built around four pairs of coloured dots, each representing a key transport mode. This simple but flexible device gave the brand a contemporary edge and became a clear visual link to TSCC’s transport expertise. Supporting illustrations brought warmth and personality, helping the brand communicate complex ideas in an accessible way.
The new website was designed to balance creativity with clarity, presenting case studies and content in a structured, user-friendly way while allowing the brand to breathe. Over time, the dots have become the primary brand asset, with illustrations used more selectively – resulting in a confident, recognisable identity that positions TSCC as a professional consultancy with a genuinely fresh approach.
| Client | The Smarter Choice Consultancy |
| Services | Brand creation, branding, website design, marketing collateral |
