Websites that
put people first

Accessible, intuitive and collaborative design – bringing marketers and developers together

UX and web design

Collaboration at the core

A website is rarely built by one person – it’s a collaboration between marketers, designers, developers, copywriters, and sometimes SEO or UX specialists too. At Why Design, our role is to bring that collaboration together and make sure design sits at the heart of it. The result is websites that aren’t just attractive, but accessible, intuitive and effective.

Your remote in-house design team

We work as your remote in-house studio, embedding into your process and collaborating with your wider team or chosen partners. For agencies, that means we become your design backbone when delivering websites for clients. For in-house teams, we provide the design expertise that connects marketing, development and content into one coherent experience.

People before pixels

Our process starts with people. Together, we map user journeys, define structure and hierarchy, and plan the information architecture that shapes the site. Only then do we apply visual design – responsive layouts, interaction design, typography and imagery – always keeping accessibility in mind. WCAG 2.2 compliance, alt text, colour contrast, semantic headings, clear form design: these are built into every project, not added at the end.

Clear communication, seamless delivery

Because websites are complex, communication is key. We liaise with developers, content writers and marketing teams to make sure the design vision translates into a working site. We also provide an accessibility report so you can evidence compliance and share it internally or with clients.

More than a website

A website is never “done” the day it launches – it’s a living platform that should evolve as your business and audiences change. We support you beyond the build, helping you refine designs, refresh content and adapt layouts so your site keeps working hard. By staying connected as your remote in-house studio, we give you consistency, clarity and confidence over the long term.

Why it works with Why Design

With Why Design, UX and web design is never decoration. It’s about pulling people, skills and processes together into a site that works for everyone. For agencies, that means delivering web projects that make clients trust you more. For in-house teams, it means websites that are flexible, inclusive and aligned to multiple brand needs.

Featured work

  • Pure Fitness

    A scalable brand for Pure Fitness, introducing a structured hierarchy with distinct sub-brands for fitness, training, bootcamp, and nutrition.
  • Phantom Screens

    Our WordPress website design enabled Phantom to re-brand and reposition their retractable screens as a premium product within the home automation sector.
  • Visit Severn Valley

    Designing the Visit Severn Valley brand to unite heritage, nature and adventure across local, national and international visitor audiences.
  • The Weaving Sheds

    The Weaving Sheds were once the beating heart of Kidderminster’s textile industry, home to the looms and workers behind the town’s world-famous carpets.
  • Runfix

    Our creative design keeps the competition on its toes for a sports rehabilitation clinic in Peterborough.
  • Workplace Property

    Our digital brochure for new tenants at Workplace Property’s new tenants was designed to replace an existing printed welcome pack.
  • Visit Erewash

    Designing the Visit Erewash campaign to inspire short trips, local exploration and real connection with nature and history.
  • StepChange

    People focused brand and sub-branding for a range of programmes designed to help individuals and small businesses build a productive and supportive work environment.
  • Think you know Rutland?

    This campaign re-engaged past customers, attracted new business, and even caught the tourist board’s attention.
  • Sport England

    This toolkit, including an interative PDF, was distributed to senior decision makers within the leisure sector, giving them the tools required to ‘transform swimming’.