Your remote
in-house design team
Creative support that’s collaborative, flexible – and always accessible.
At Why Design, we’re not just another agency. We’re a flexible design studio that plugs directly into your business – giving you all the benefits of an in-house team without the overheads.
We work with agencies, consultancies and in-house marketing teams, becoming a seamless extension of their setup. Our approach is collaborative, cost-effective and always accessible, making it easy for you to get the creative support you need when you need it.
Whether it’s ongoing creative support or a one-off project, we bring the skills, experience and consistency you’d expect from your own design department. From branding and print to digital design and content creation, we deliver work that feels like it’s been produced in-house.
And because great design should be for everyone, accessibility is built into everything we do – from brand systems and print design to websites and digital platforms. It’s a guiding principle that ensures our work is inclusive, effective and ready to support your wider commitments to EDI and social value.
What we do
Branding and strategy
From first impressions to full brand systems, we create identities that stand out and scale. We’ll work with you to define your brand story, visual style and messaging – making sure every touchpoint is consistent and memorable.
Design for marketing
Posters, brochures, campaigns, packaging and everything in between – we design for print with impact and attention to detail. Our background in traditional design means your marketing materials will always look and feel the part.
UX & web design
From landing pages to full websites, we design and build digital platforms that put user experience first. Clean, modern, responsive design backed by the right technology.
Photography & content
Strong imagery and creative content bring your brand to life. We collaborate with photographers, copywriters and creatives to produce assets that help your business tell its story.
Let us change the way you see design
Design shouldn’t be a mystery
At Why Design, we believe design should never be a mystery. Great creative work doesn’t appear from nowhere – it’s the result of understanding your audience, researching behaviour and applying proven design principles. That’s why we don’t just deliver work; we explain the thinking behind it.
Our role is as much about education as execution. We help clients understand why certain choices matter – from typography and structure to accessibility and user experience. By lifting the lid on the psychology of design, we give you the confidence that every decision is grounded in evidence, not just opinion.
This approach changes the way teams see design. It’s no longer just about producing a brochure, a website or a campaign – it’s about creating communication that connects with people, persuades them and gets results. We make sure the creative process is transparent, purposeful and aligned to your goals.
Ultimately, our philosophy is simple: design has to work. Beautiful colours and layouts are nothing without clarity, strategy and intent. By embedding this mindset into your business, we give you more than a finished piece of design – we give you the tools to understand it, use it and get the most from it.
Featured projects
Hartley
Harris McCormack Architects
Visit Severn Valley
TFQL
The Piano Building
The Weaving Sheds
Accessibility is built in to everything we do
Design shouldn’t exclude
Accessibility is a guiding principle – not an optional extra. Everything we create, from websites and apps to brand identities and printed materials, is shaped with inclusivity in mind.
In digital, we design and build to WCAG 2.2 standards, ensuring sites are functional, legible and easy to use for everyone. In print and branding, we follow proven design principles around typography, colour contrast and layout, so communications are clear and accessible in every format.
We also provide accessibility testing and a clear report with every project, giving you confidence that your design meets standards and supports your organisation’s EDI and social value commitments.
Great design is accessible design – and that’s what makes it work harder for everyone.
Helping your business thrive
Latest stories
Repositioning a national brand in the UK
Phantom wanted to reposition their retractable screens as a premium product within the home automation sector, appealing to both self-builders and architects.Becoming the UK’s No.1 online destination
My work helped contribute to the growth of a business that is now recognised as the “UK’s No.1 online destination for motorcycle clothing and accessories.
You work directly with skilled designers
Design shouldn’t be one-sided
We’re a collective – not a big agency with layers of account management. That means you work directly with designers and creatives who get to know your business.
We adapt to your workflow, tools and team setup, making collaboration seamless. We’re there when you need us – no overheads, no downtime – and you get senior-level expertise without having to recruit in-house.
We believe that design decisions should always be purposeful. That means not just getting something out the door, but helping you understand the why behind each choice – from audience insights and research to typography, balance and accessibility. You’ll never be left with a file that feels unfinished or without context, because our work is shaped by strategy as much as creativity.
It’s collaborative, cost-effective – and always accessible.