Copy & content
Copywriting // Digital content // SEO
Copy & content
More than just words
Copywriting is a specialist instrument in the marketing toolbox, but is so often treated as ‘just words’.
It’s true that copywriting is all about words. But those words must be appropriate for the brand, resonate with the target audience, engage the reader and drive a response. They must be the right words, in the right place, conveying the right message. And website copywriting involves SEO which is a science in itself.
Whatever the setting, the words have to be crafted in a style which captures the brand personality and leads the reader in the chosen direction.
Our professional copywriters write compelling and effective copy appropriate to the media.
Our web copywriters understand the complexities of SEO and keywords. They write copy which addresses the needs of search-engines without compromising the brand voice or the readability.
We offer copywriting to bring your brand to life, inspire your audience and generate a response.
// Engage the reader and drive a response
You need a specific piece of marketing material – a brochure, catalogue, website or advert.
You need regular content – newsletters, blogs, social media posts.
You need your website to rank higher in search.
Why we ask
As always, we ask a lot of questions to understand your brand, your audience, your objective. We want to fully understand your who, what, why, when and how.
For websites, keyword research is the start point. We unearth the most effective words to incorporate for headers, content, tags and blogs. It’s the part that so many copywriters miss out, but it’s the most important part.
The copy is written and checked by a professional, someone who understands the right language and tone for the brand, audience and the channel. Personal preferences are separated from professional opinion.
We craft copy that is true to your brand and appeals to your audience.
Then we add the marketing science – the words which will drive a response, the structure that draws the reader in, the tone which tells the reader they are in safe hands.
We consider SEO, headlines, image alt tags and page structure to get the best results in Google.
We write copy that gets results.