Our WordPress website design enabled Phantom to re-brand and reposition their retractable screens as a premium product within the home automation sector.
We agreed with the Phantom marketing team to use one a WordPress website design as they wanted access to the extensive analytical and SEO tools available for these.
Working closely with their in-house marketing team, we developed a new visual language and tone of voice for the brand. Photography featured heavily in the design enabling us to sell a lifestyle rather than a product. This helps shift the perception from a retractable screen being ‘something I need’ to ‘something I want’.
After initial discussions to understand the customer journey we designed and developed our own WordPress ‘theme’. This allowed us to not only maintain consistency of the new look but to also have complete control over the user experience (UX).
Despite going live during the first lockdown of 2020, the volume of enquiries increased ten-fold in the first two months. More importantly though, so did the quality of leads. The new design and branding was then rolled across their supporting marketing materials.
|Materials||Brand manual, WordPress website, press releases, marketing collateral, vehicle livery|
|Services||Brand creation, campaign creative, photographic art direction, UX design, project management|