Smith Eliot

Brochure design & rebrand is ‘on the money’

Smith Eliot were looking for a new brochure design that would appeal to a younger audience. As wealth management consultants, their typical customer base is over 65 but they wanted to appeal to a younger demographic. We suggested that not only should they look at a redesign but also introduce a more conversational tone within the copy writing. Information should be kept to a minimum with only the salient points taking priority. Adopting a headline focused structure would allow readers to easily scan information in the way they have become accustomed to online.

Using newly commissioned photography we focused more on the people in the business rather than its heritage. We used softer shapes to develop a more approachable feel, with a thinner, rounded contemporary typeface for headlines. The Smith Eliot colour palette remained, as did their logo, to retain the company’s brand identity.

The design was applied to a 20 page brochure, six page folder with inserts, newsletter template and a new set of stationery.

ClientSmith Eliot Financial
BusinessFinancial Management Consultants
LocationOakham, Rutland
Project typeDevelop existing brand to appeal to a younger and more diverse audience across all stationery and marketing materials
Materials producedBusiness cards
Word templates for letterheads and reports
Company brochure
6pp A4+ folder with inserts
Quarterly newsletter
Services providedDesign & artwork
Copy writing
Print & finishing